How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand Martha Brook London and her new account Business Secrets Club where Martha shares great tips and advice for small businesses particularly focusing on social media. 

I recently had the pleasure of recording this episode Live on the stage at Top Drawer and it was so great to get the interaction and questions from the audience, (you can watch the full episode on You tube on the link below)

We chatted about growing your business on Instagram,  and connecting with your customers along with driving sales on the Instagram platform. 

For real tangible advice hear how you can 

Create "bingeable"  content that leaves followers coming back for more 

Understand what content pillars are and how to use them effectively for your brand 

What trends are working now on Instagram 

 Understand what strategies are most effective for driving growth and sales

 Give value to your audience and what that actually looks like in practice. 

Include storytelling in your business.

Adapt to the changing algorithm to enhance your  content's reach and visibility

Guest 

Martha Keith. Founder, Martha Brook and Business Secrets Club

Martha is the founder and CEO of award-winning stationery brand Martha Brook. After her own experiences growing a business, she now helps and advises other entrepreneurs and start-ups. She is a member of the British Library Advisory Council and is Ambassador for their Business & IP Centre. In 2024 she founded Business Secrets Club, growing it to a community of 50K in six months. Last year she was awarded Consumer Goods Businesswomen of the Year at the Great British Businesswomen Awards.

https://www.instagram.com/marthabrookldn

https://www.instagram.com/businesssecretsclub/

https://www.businesssecretsclub.com/

https://www.marthabrook.com/

Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams. She now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. 

She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?

This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429