Scrappy ABM

Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations


Listen Later

In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question from Liana about developing an ABM (Account-Based Marketing) strategy for targeting large retail brands in the US with 100+ locations for retail store signage and graphics services.



Best Moments:


  • (00:32) Introduction to the newsletter audience program breakdown format
  • (00:50) Overview of Liana’s ICP, service, and goals
  • (01:02) Need for greater specificity in defining the target ICP
  • (01:35) Recommendation to narrow down “retail brands” to specific retail sectors
  • (02:20) Importance of identifying where the target audience “lives”
  • (03:03) Suggestion for showcasing before/after store walkthrough content
  • (03:51) Strategy for narrowing target list to a manageable number (around 50 companies)
  • (04:14) Leveraging existing customer relationships for referrals
  • (05:24) Value of geographical segmentation for in-person demonstrations
  • (06:30) Final recommendations on list size and targeting approach
  • (06:53) Invitation to subscribe to the Scrappy ABM newsletter
...more
View all episodesView all episodes
Download on the App Store

Scrappy ABMBy Mason Cosby

  • 5
  • 5
  • 5
  • 5
  • 5

5

12 ratings


More shows like Scrappy ABM

View all
Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,250 Listeners

The Daily by The New York Times

The Daily

111,169 Listeners

Rover's Morning Glory by Rover, Duji, Dieter, Charlie, Jeffrey LaRocque, Snitzer and Krystle (WMMS)

Rover's Morning Glory

920 Listeners

Crime Junkie by audiochuck

Crime Junkie

365,076 Listeners

OnBase: Smashing Sales and Marketing Misalignments by Demandbase

OnBase: Smashing Sales and Marketing Misalignments

5 Listeners

My First Million by Hubspot Media

My First Million

2,608 Listeners

30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

30 Minutes to President's Club | No-Nonsense Sales

387 Listeners

GTM Live by Passetto

GTM Live

199 Listeners

Let’s talk ABM by strategicabm

Let’s talk ABM

4 Listeners

B2B Marketing with Dave Gerhardt by Dave Gerhardt

B2B Marketing with Dave Gerhardt

41 Listeners

Stacking Growth | The B2B Marketing Podcast by Refine Labs

Stacking Growth | The B2B Marketing Podcast

28 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners