Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their tracks was simple: “What’s the biggest challenge event marketers are facing right now?”

And the answers said a lot.

Event pros from every corner of the industry opened up about the real pressures behind the scenes. From proving ROI and fighting for executive buy-in, to balancing endless stakeholder opinions, to adapting to a new generation of attendees who expect authenticity, purpose, and sustainability in everything they experience.

Hosted by Coty Adams (VP of Sales & Marketing) and Mollie Stahl (Senior Account Executive) from Rockway Exhibits + Events, this compilation captures honest, unfiltered insights straight from the show floor.

You’ll hear how marketers are:

✅ Redefining ROI and KPIs to finally earn a seat at the table with leadership

✅ Navigating stakeholder overload while staying grounded in strategy that actually works

✅ Tackling sustainability and generational shifts with creative, practical solutions

Listen in for a pulse check on where event marketing really stands in 2025—and what today’s challenges say about where it’s headed next.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  

Coty Adams: https://www.linkedin.com/in/cotykadams/ 

Mollie Stahl: https://www.linkedin.com/in/molliestahl/  

Our Company: https://rockwayexhibits.com/   

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined