approach - flipping the view on how wars are won. Through persistence, respect, and creativity, we empower the mindful consumer to manufacture peace through trade. We're a team with a passion for making cool stuff in dangerous places.  Our Journey  The journey began with the 75th Ranger Regiment. Lee and Griff made their first trip to Afghanistan in the Winter of 2003. After several deployments and reality of a growing families, they separated from the military in 2006 and continued to support troops through other avenues. In 2010, Griff returned to Afghanistan to assist the growing Afghan National Army. On that trip, he toured an Afghan-owned boot manufacturing plant and saw where a factory worker punched a flip flop thong through a combat boot sole. The idea was born.  We hope you like our flip flops, style, and approach to helping Afghanistan and supporting our troops. As we grow, we look forward to communicating your positive impact on the factory workers, their growing economy, and community.  Until then, relax in some comfy footwear. They’re bad for running and worse for fighting.