MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

Ep. 17: The Importance of Personal Branding

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SUMMARY:

In this podcast episode Dr. Duncan discusses personal branding - what it is and why it is important. She covers topics such as branding yourself as a clinic owner, the role of social media in personal branding, common mistakes chiropractors make, and the importance of separating personal and professional social media accounts. She emphasizes the need for a strong online presence and the impact it can have on attracting patients and hiring staff.

TAKEAWAYS:

  • Personal branding is important for chiropractic practice owners as it helps generate patients and attract staff members.
  • People connect with people. Potential patients and team members want to know the face behind a brand.
  • Separate personal and professional social media accounts for professionalism.
  • Having a strong online presence, including a website and active social media accounts, is crucial in today's digital age.
  • Avoid discussing controversial topics on your clinic's social media account and focus on promoting your office and the services you offer.
  • Be mindful of what you post online; what you post on the is permanent.

    • Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

    LET’S GET SOCIAL!

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    MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice OwnersBy Dr. Mary Frances Duncan
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