Creating Reports That Sell

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The Pulse on Human Design!

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Episode Description:

Welcome back to The Pulse on Human Design! In this episode, Vickie answers a listener question from Lori, a Manifesting Generator curious about how to create and sell Human Design reports effectively. Vickie breaks down the process into actionable steps, making it easy for practitioners to develop reports that truly resonate with their clients and generate consistent income.

The Importance of following your Human Design Strategy:

As a Manifesting Generator, Lori's strategy involves responding rather than initiating. Vickie emphasizes the importance of putting yourself in situations where you can naturally respond to what your ideal clients are thinking about or struggling with.

Engaging with your target audience on platforms like Instagram or Facebook allows you to see what keeps them up at night, which problems they are facing, and how you can address these in your reports.

1 ➡️ Identifying the Problem to Solve:

• The most successful reports are those that solve a specific problem. Vickie reminds practitioners not to overwhelm clients with every detail of Human Design, but to focus on one particular issue that the client needs help with.
• Niche reports are more likely to sell because they target a specific need, such as helping clients improve their sleep, manage their children's tantrums, or enhance their business performance.

2 ➡️ Solving the Problem Effectively:

• Once you've identified the problem, use your Human Design knowledge to provide clear, actionable solutions. Vickie shares that reports don't have to be lengthy; even a concise 10-page report can be valuable if it effectively addresses the client's concern.
• Integrating other modalities you may practice, like essential oils or yoga, can add value to your report, making it a more comprehensive solution.

3 ➡️ Selling the Report:

• Simply listing a report on your website or mentioning it once on social media isn't enough to generate sales. Vickie encourages practitioners to talk about their reports consistently, educating their audience on the problem and positioning the report as the solution.
• Use various content formats—stories, posts, reels, and even podcast episodes—to discuss the problem your report solves and to drive interest in your offer.

4 ➡️ Leveraging Your Email List:

• Vickie discusses the power of using your email list to sell your reports. Building a sales funnel through email sequences allows you to consistently communicate the value of your reports to an audience already interested in your offerings.
• Early in your email sequences, introduce the idea that you have something to sell. As you provide value through your emails, your audience will begin to trust that you care about their journey and will be more inclined to purchase from you.
• Email marketing typically converts higher than other channels, so make sure to consistently talk about your reports in your emails to drive sales.

Special Mentions:

• Vickie introduces SpeakPipe, a platform that allows you to collect audio messages from your listeners, clients, and even testimonials.

Get busy!

Start using these steps to create reports that not only showcase your Human Design expertise but also address the real challenges your clients are facing.

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