Making promises should be based on how you intend to deliver on them, not just hopeful ambition. We want to gain the investor's confidence. Just like with a Customer, the confidence in gained through your execution.

You're held accountable to promises you made. A plan that doesn't include execution isn't a plan. It's just an aspiration. To be able to keep your promises, it's necessary to know how you're going to execute, not just what you want to achieve.

Promises made. Promises kept.

There you have it. That's the Investor Experience.