I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month.

In our discussion, Helen talked about the importance of humility, the value of "progress over perfection," and why it's so critical to bring sustainability experts into the conversation early.

These ideas were still echoing in my mind as I reminded myself of this book, and Carvill's insights feel like a natural extension of that conversation.

Let's dive in!