Some people keep collecting data, asking questions, and not acting because they're never sure. Here's the secret. There's no way to be sure. Risk is always there. If we're after results, at some point, we're going to have to make decisions and commit resources, without being fully sure if our decision is right. Results have more to do with committing to a decision and seeing it through to completion, then they do with endless data analytics.

We're in pursuit here to make things happen.