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Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?
This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand communication.
It got me thinking: in the built environment, we're often working on big, complex, long-term change. That makes messaging tricky because let's face it, not everything's sorted. And there is a lot of focus on what happens when something is complete, and little focus on progress over perfection.
So, what if we took a leaf out of the consumer brand playbook? I thought it would be interesting if we looked at how brands like Patagonia or Tony's Chocolonely talk about progress and imperfection, and applied that to how we communicate about our own sustainability efforts?
So, let's dive in!
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By Emma Drake
4.7
33 ratings
This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand communication.
It got me thinking: in the built environment, we're often working on big, complex, long-term change. That makes messaging tricky because let's face it, not everything's sorted. And there is a lot of focus on what happens when something is complete, and little focus on progress over perfection.
So, what if we took a leaf out of the consumer brand playbook? I thought it would be interesting if we looked at how brands like Patagonia or Tony's Chocolonely talk about progress and imperfection, and applied that to how we communicate about our own sustainability efforts?
So, let's dive in!
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