August 06, 2024

Ep. 18: Marketing Mistakes to STOP Making (Part 1)

27 minutes

SUMMARY:

In this first segment of a two-part episode, Dr. Duncan discusses four marketing mistakes to STOP making in your chiropractic practice. Specifically, she instructs listeners to stop doing the marketing themselves, stop attending health fairs, stop marketing at the wrong places like gyms and yoga studios, and stop playing the short game in marketing instead of the long game.

TAKEAWAYS:

Outsource your marketing to professionals who went to school for marketing

Avoid participating in health fairs or hosting events at gyms or yoga studios

Focus on building relationships in the community for long-term success

Don't assume that a large social media following directly correlates with business success

Follow up and follow through with potential patients to build a strong patient base

Personal branding is important for chiropractors to connect with their community

Use real, authentic content in social media and website marketing

Invest in local lifestyle photographers for a more genuine representation of your practice

If you are a soon-to-be chiropractic school graduate, a chiropractor, or chiropractic practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving. Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!

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