Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention.

Recorded live from EXHIBITORLIVE 2026, Matt Kleinrock and Coty Adams break down what they’re noticing on the show floor right now: bigger structures, tighter aisles, shorter attention spans, and event teams trying to balance nonstop execution with pressure to deliver better ROI.

✅ Why some of the “best-looking” booths still fail to pull people in

✅ How immersive, eye-level design impacts dwell time and engagement

✅ What burnout is doing to strategy, creativity, and event performance

This episode goes beyond booth aesthetics. Matt and Coty dig into why many exhibits are blending into the noise, why themed experiences tend to stick with attendees longer, and why connection still matters more than spectacle. They also talk openly about the reality many event marketers are facing right now: running at full speed while still being expected to think strategically, innovate constantly, and prove results.

If your team is trying to create more meaningful event experiences without burning out in the process, this conversation will probably feel very familiar.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 

Coty Adams: https://www.linkedin.com/in/cotykadams/ 

Our Company: https://rockwayexhibits.com/  

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined