There's a lot of work to do to build your business. Getting distracted with your shovel or being impressed with new hammer models every few hours compromises future progress in your project as you chase after a shiny object time and time again, instead of focusing on the work in front of you. A steady and stable course at a sustainable pace is what helps you get to the next layer in your wall. You need discipline to work it.

"Working it" means cultivating, building, and growing. It requires Ambition, Shrewdness, Risk, and Discipline. Owning and managing a business is working it and keeping it. Next time, we'll talk about keeping it. For now, get after it, and work it.