AI for U

Ep. 19: AI-Powered Ambassadors: Scaling Student Engagement with Campus Threads


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How can AI enhance student ambassador programs without replacing the human connection? In this episode, Brian sits down with Kathryn Thomas and Mus Ismail from Campus Threads to explore how AI is revolutionizing student recruitment. They discuss the power of AI-driven insights, strategies for scaling ambassador programs, and the importance of breaking down institutional silos. Whether you're in admissions, marketing, or student services, this episode offers practical takeaways on using AI to work smarter — not harder.

Join us as we discuss: 

  • Why transparency is key when using AI
  • How AI can help you scale your ambassador program
  • An easy action step you can take to communicate across departments

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player.

Episode prompt: 

You are an expert builder of custom GPTs with a deep understanding of editorial style guides.

Create a system prompt for a custom GPT to act as a style guide for [institution name and URL], that conforms to the institutional style guide: [upload the document or link to your online style guide if available],

the brand identity: [upload or link to your online brand guidelines or any other resources that might be available].

The custom GPT should put content into canvas mode and make changes to the attached or pasted content. When the changes are made, create a list of what was changed and why. After the content is generated, if the user asks for highlights, highlight the changes within the document and reference the specific resource that indicates why the change was needed.

Guest Names:
Mus Ismail
Kathryn Thomas

Guest Socials:
Mus - https://www.linkedin.com/in/mismail27/
Kathryn: https://www.linkedin.com/in/kathryn-thomas-1511950/

Guest Bios: 
Mus - Mus is a Canadian software engineer with over a decade of programming experience. He’s worked on integrating AI systems at companies such as Samsung Research and Meta, and is now building CampusThreads - a one-stop shop for managing and connecting school ambassadors to prospective students using AI. Mus is passionate about making the feeling of belonging more accessible to more students. In his free time, Mus is probably jamming on his saxophone, or playing a game of pick-up basketball.

Kathryn - Kathryn is a Canadian higher education professional with over a decade of experience working in admissions and recruitment. Some of her previous roles include: Manager of National Recruitment, and Coordinator of Special Projects: EDI Admissions - both at Western University. Kathryn enjoys working within the complexities of recruitment and admissions processes, ensuring that both prospective students and administrators can access the information they need. Kathryn is currently working with CampusThreads as an advisor; mentoring the team to hone the software into a cohesive ambassador management solution. 


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Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

About The Enrollify Podcast Network:
AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

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