When should I start talking about my brand on socials? How soon should I build a community?

 These are questions I'm often asked by brands that are starting and in EP 193 I'm chatting with Heather Chan co-founder of new brand Moonbow (where Traditional Chinese Medicine meets modern skincare)

The brand launched in March 2025 and the founders Heather & Dr. Felice Chan have been building the brand in public for the last 18 months. 

. In this episode Heather shares her insights into 

Building a skincare brand from scratch

Importance of founder visibility on social media and how to get comfortable with it.

Market research and identifying white space

Funding and financial planning for startups

Leveraging education in brand marketing

Using micro influencers to grow the brand

Challenges and learnings from launch phase

Strategic product and retail growth decisions

#traditionalchinesemedicine #heatherchan #felicechan #startscalesucceed #businesspodcast #skincarefounderstory #podcast

https://moonbowskin.com/

https://www.instagram.com/moonbow_skin/
https://www.instagram.com/_heatherjchan_/

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

https://neondigitalclicks.co.uk/