In all your undertakings, you want substance, not fluff. We're tempted towards fluff, but, as business owners, we really can't afford it. There's no place for it.

The temptation for fluff is especially true in Finance. Fancy charts and complicated spreadsheets masquerade as substance. Irrelevant ratios and misleading statistics might give a semblance of control. It's easy for fluff to arise from Finance.

So, what should your Finance department produce in order for it's output to be meaningful and valuable?

I have 4 things to work through.