Elzie welcomes Howard Berg, Guinness World Record holder, World's fastest reader and CEO of Berg Learning. Howard shares his professional background and the secret to why he has a successful business.  He also shares his opinion about marketing strategy and how to eliminate negative behavior. Listen to this episode and hear more effective tips from the world’s fastest reader, Howard Berg.

Highlight

01:34 – Learning, because that’s a part of all of them. To be good at any of them you have to have information and good information.

03:55 – I don’t think you`ll have sales without marketing. Sales are the outcome, without marketing there`s no sales.

06:27 – Give a lot of value with the beginning so let's say today I teach how to read faster, how to comprehend, how to remember by showing them what I do and it works because they see it, they experience it.

17:33 – You don’t get rid of it by saying I won’t be nervous, I won’t be depressed, it won't work. It makes it worse. It's fertilizing the problem and making it bigger. This way you do get rid of it, focus on the exact opposite.

Resources 

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