This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners.

https://evolvemarketing.com.au

This week's topics:
1. What is marketing vs. branding? 6:23
2. Content - Trends, creation approach 18:38
3. Paid ads - Audience, budget, timeline 23:49
4. Knowing who you're (trying to) talk to 49:32
5. Your "free stuff" can create sales 58:29

Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!