Welcome back to another episode of the podcast.

In this episode, Ash, Keira and Rae unpack the biggest shifts happening in the fitness industry and what coaches need to prepare for in 2025. From the rise of running and Hyrox to the changes in consumer behaviour, tech, AI, gym culture, and the coaching business model, this conversation breaks down what’s actually going to matter next year.

They cover the trends that will grow, the ones that will fade, and the patterns they’re already seeing across gyms, online coaching, and lifestyle clients. If you’re a coach, this episode will help you make smarter decisions for 2025 and get ahead before the market shifts again.

🎧 Inside this episode:
✨ The continued rise of running, Hyrox, and performance based training✨ Why content will matter more than ever (and what type will win)✨ How AI will reshape coaching workflows✨ Why clients will crave more structure and less “soft” messaging✨ The future of check ins, pricing, and personalised coaching✨ Why boutique gym communities will outperform commercial spaces✨ What consumers will value and spend money on in 2025

If you want to start the new year ahead of the industry curve, this one’s for you.

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Welcome back to another episode of the podcast.

This week, Ash & Keira sit down with Zane Bormann, founder of Unbroken Performance & Nutrition, to unpack his journey from repeated injuries in the Air Force to becoming one of the most respected natural bodybuilding and nutrition coaches in Queensland. Zane opens up about the identity shift that came with leaving the military, how injury rehab shaped his coaching philosophy, and the realities of working with natural athletes in an industry dominated by enhancement.

They dive into the ethics of coaching, the gaps in education across the fitness space, and why building a supportive community matters just as much as macro plans and training blocks. From mental health in prep to industry regulation, this episode is a grounded, thoughtful look at what coaching should actually be.

🎧 Inside this episode:

✨ How Zane transitioned from the Air Force into nutrition and coaching

✨ The role injuries played in shaping Unbroken Performance

✨ Why coaching natural athletes requires higher standards

✨ The importance of collaboration between coaches, physiotherapists, and dietitians

✨ Mental health, identity, and what bodybuilding teaches you

✨ The future of regulation and education in the fitness industry

Where to find Zane:

Unbroken Perform Instagram⁠

Unbroken Performacne Website

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Welcome back to another episode of the podcast.

This week, Ash and Keira dive into a topic every coach needs to understand — client overwhelm. They break down how to support clients who are struggling with motivation, feeling lost with their goals, or just mentally checked out. From reframing goals to having real conversations that build trust, this episode is all about bringing empathy and flexibility back into coaching.

🎧 Inside this episode:

✨ How to recognise when your client is feeling overwhelmed

✨ Why personal conversations can shift a client’s mindset instantly

✨ How to reframe goals without losing progress

✨ The importance of flexibility and emotional support in coaching

✨ Simple ways to help clients feel seen, supported, and motivated again

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

This week, Ash and Keira dive into all things tech and systems, offering valuable updates on the tools and platforms that coaches use every day. From the latest app updates to tech struggles and the real impact of switching platforms, they discuss the best ways to use technology to streamline your business and save time. They also touch on why some all-in-one solutions don't work and share insights into the platforms that are improving — or causing headaches — in the fitness industry.

🎧 Inside this episode:

✨ The latest updates on popular platforms like OneFit and EverFit

✨ Why an "all-in-one" system might not be the best solution

✨ Tips for managing your tech stack effectively

✨ The importance of integrating tools that work for your coaching style

✨ Why app choices impact client experience and business efficiency

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Welcome back to another episode of the Forward Moves podcast.

This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a business owner. Then, they shift gears into Black Friday: the truth about e-commerce vs service-based sales, why discounting your coaching can damage your authority, and smarter ways to create momentum heading into the new year.

🎧 Inside this episode:

✨ Why accountability is one of the most underrated leadership traits

✨ The difference between how e-commerce and service-based businesses use Black Friday

✨ How discounting damages your brand perception

✨ Smarter ways to build momentum before January

✨ Why quality clients don’t come from sales

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder to stop cutting corners and start focusing on what actually matters.

🎧 Inside this episode:

✨ The reality of running a business that aligns with your values

✨ Why “lazy coaching” is holding the industry back

✨ The truth about qualifications and credibility in fitness

✨ How to stop comparing your business to others

✨ The importance of staying true to your ethos as you grow

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Welcome back to another episode of the podcast.

This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder to stop cutting corners and start focusing on what actually matters.

🎧 Inside this episode:

✨ The reality of running a business that aligns with your values

✨ Why “lazy coaching” is holding the industry back

✨ The truth about qualifications and credibility in fitness

✨ How to stop comparing your business to others

✨ The importance of staying true to your ethos as you grow

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

This week, Ash and Keira dive into the real reason your business isn’t growing online: your content. They break down what’s changed in the way people buy, why your videos might be falling flat, and how to create content that actually gets attention and converts followers into clients.

🎧 Inside this episode:

✨ Why your content is getting lost in the scroll

✨ How to make people stop and actually listen

✨ The difference between content that’s “savable” and content that sells

✨ Why speaking to the camera matters more than ever

✨ The content strategies that are working right now

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

This week marks a huge milestone, our very first episode filmed inside our brand new FM Studio. Ash shares the journey of setting up the space, what really goes into starting a podcast, and how to do it without spending $10,000 on gear. From budgeting and branding to co-host dynamics and audience engagement, this episode dives into the real behind-the-scenes of building a podcast that lasts.

🎧 Inside this episode:

✨ What to consider before launching your own podcast

✨ The budget-friendly gear that actually works

✨ Why one good episode can create a month of content

✨ How to make your podcast engaging and authentic

✨ The long-term mindset behind podcast growth

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

In Part 2 of 30 Lessons Before 30, Ash dives into the next round of lessons, the personal and professional growth moments that come with building a business and stepping into a new decade. From balancing work and life to letting go of perfection, this episode explores the importance of self-belief, collaboration, and taking radical responsibility when things don’t go to plan.

🎧 Inside this episode:

✨ Why perfection in business doesn’t exist

✨ The power of collaboration and mentorship

✨ How to handle financial struggles and customer challenges

✨ Why balance matters more than burnout

✨ How patience and perspective create long-term success

Looking to build a business that looks as good as it runs?

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