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Welcome back to the podcast for one final episode under the Forward Moves Podcast name. Before we officially hit pause and begin the next chapter, Ash is sharing the exact End of Financial Year checklist she's working through inside Forward Moves and with our coaching clients.
From operations and systems to sales, customer retention, community, training apps, marketing and personal brand, this episode breaks down the practical tasks every coach and fitness business owner should be reviewing before June 30.
If you've been meaning to clean up your systems, review your pricing, improve your customer journey, or get your business ready for growth in the next financial year, this episode is your checklist.
🎧 Inside this episode:
✨ Reviewing your operations, payments and business systems
✨ Updating onboarding, exits and customer journeys
✨ Training app audits and nutrition software updates
✨ Community building and customer retention strategies
✨ Sales data, DM strategy and conversion reviews
✨ Marketing, personal branding and content audits
✨The role AI is playing inside modern fitness businesses
✨A behind the scenes update on the future of the podcast
Plus, Ash shares an update on the Forward Moves Podcast revamp, what is happening next for the podcast, and the exciting direction ahead.
🎧 Listen now and start preparing your business for the next financial year.https://calendly.com/stefani-forwardmoves/30min
A little update from us 🤍
We’re officially putting the podcast on a short hiatus while we navigate a lot of big changes happening behind the scenes at FM right now.
Between building our own technology, internal changes, client work, content, and honestly just trying to stay on top of life… something had to give for a little bit.
The podcast deserves more than us trying to squeeze it in between everything else.
This isn’t goodbye though. We already have some incredible guests lined up and we’ll be back with better episodes, more structure, and a proper stockpile ready to go.
For now, we’re pressing pause so we can come back better than ever.
Thank you for all the support, messages, listens, shares, and love around the podcast so far. It genuinely means the world to us.
We’ll still be sharing updates across socials and YouTube in the meantime 🤍
Ash's Vlog Channel
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Welcome back to another episode of the podcast.
This week Ash and Keira are diving into one of the biggest conversations happening in the coaching industry right now… why business feels quiet, why leads slow down, and what coaches should actually be doing about it.
This episode is packed with practical strategies you can implement immediately to improve your lead flow, build stronger connections online, and create content that actually converts.
From fixing your inquiry process, to improving your DMs, using AI properly, analysing your Instagram data, and building a stronger personal brand, this is a real behind the scenes conversation around what’s currently working in the industry right now.
🎧 Inside this episode:
✨ Why May feels quiet for almost every coach
✨ The mistakes coaches make when leads slow down
✨ How to improve your inquiry form and conversion process
✨ Why conversations matter more than ever in sales
✨ The content strategies currently driving growth
✨ How to use AI without losing authenticity
✨ What to look for inside your Instagram analytics
✨ Why consistency still matters more than hacks
If you’ve been feeling stuck, frustrated, or wondering why your content isn’t converting into clients, this episode will help you refocus on the things that actually move the needle.
🎧 Listen now.
Want support with your content, leads, sales, and business growth?
Forward Moves Membership FREE TRIAL
We’re opening up a free trial to our Forward Moves Group Coaching Membership this May.
Inside we’re covering what’s actually working right now in the coaching industry, including AI tools like Claude, content strategy, sales, systems, and business growth.
Sign Up Now
💬 Want to be part of the conversations we talked about in this episode?
Join the Forward Moves Community Group
Looking to build a business that looks as good as it runs?
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Welcome back to another episode of the podcast.
This week’s episode is a casual catch up covering some of the biggest questions, conversations, and struggles currently happening in the online coaching industry. From apps and AI, to burnout, challenges, systems, and slow leads… we’re covering a bit of everything.
We dive into the conversations coming directly from our community group and memberships, sharing thoughts, advice, and honest opinions on what coaches are navigating right now behind the scenes.
🎧 Inside this episode:
✨ Trainerize vs Everfit and the reality of coaching apps
✨ AI content, Claude, and why everything is starting to sound robotic
✨ The truth about challenges and low ticket offers
✨ Why burnout and overwhelm are so common right now
✨ Systems, workflows, and simplifying your business
✨ How to actually prioritise tasks that move the needle
✨ Slow periods in business and what to focus on instead of panicking
This one feels like sitting in on a real coaching industry group chat. Honest, practical, and full of conversations coaches are actually having right now.
Listen now 🎧
💬 Want to be part of the conversations we talked about in this episode?
Join the Forward Moves Community Group
Looking to build a business that looks as good as it runs?
Visit our website
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Welcome back to another episode of the podcast.
This week is a little bit different… it’s a solo episode with Keira.
Fresh off turning 31, this is a personal reflection on the lessons, mindset shifts, and realisations she’s been sitting with lately. No structure, no script… just honest thoughts and experiences.
From relationships and self talk, to boundaries, energy, and how we move through life, this episode is a reminder that you’re allowed to change, grow, and do things differently.
🎧 Inside this episode:
✨ Why most problems can be solved with ownership and a simple apology
✨ Letting go of the pressure to stay the same
✨ The shift from independence to real partnership
✨ Why trying hard is actually a good thing
✨ How your self talk shapes your entire experience
✨ Doing more things instead of overthinking every outcome
✨ Setting boundaries with your time, energy, and people
This one is raw, honest, and a little bit vulnerable.
If you’ve been overthinking, feeling stuck, or needing a reset in how you approach life, this episode will hit.
Listen now 🎧
Looking to build a business that looks as good as it runs?
Visit our website
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Forward Moves Instagram
Keira's Instagram
Ash's Instagram
Welcome back to another episode of the podcast.
This week we sit down with Dylan Heycox, coach, athlete, and the founder behind INTNT.
At just 21, Dylan has already navigated rejection in sport, hundreds of hours of unpaid work, elite placements with professional teams, and the early stages of building his own coaching business.
This episode is a real look at what it actually takes to get started in the fitness industry, without shortcuts.
We talk about the gap between expectation and reality, the pressure of starting young, and why doing the work nobody sees is often what sets you apart.
🎧 Inside this episode:
✨ The reality of unpaid work and building experience early
✨ Why resilience from sport carries into business
✨ The shift from athlete identity to coach and business owner
✨ Online coaching vs in person connection
✨ Building a brand that actually reflects who you are
✨ The mindset behind long term success in coaching
This one is honest, grounded, and a reminder that there is no fast track.
If you’re trying to build something in the fitness space or feel like you’re behind, this episode will hit.
Listen now 🎧
Looking to build a business that looks as good as it runs?
Visit our website
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Ash's Instagram
Where to find Dylan?
Dylan's Instagram
Welcome back to Part 2 of our conversation with Jordan Birch from Fitbooks, Accountant for Online Coaches & PTs.
In this episode, we move beyond surface level finance talk and get into what actually matters when it comes to running a profitable coaching business. From understanding Xero and cash flow, to breaking down profit, expenses, and where most coaches are getting it wrong, this is the side of business that too many people avoid.
We unpack the difference between what you’re making and what you’re actually keeping, why your bank balance can be misleading, and how small financial habits can completely change the trajectory of your business. There is also a real conversation around hiring, contractors vs employees, and the financial realities that come with growth.
If you’ve ever felt confused by your numbers, avoided looking at your finances, or questioned why you’re working harder but not taking home more, this episode will give you clarity.
🎧 Inside this episode:
✨ Xero, cash flow, and how to actually read your numbers
✨ Profit vs revenue and why it matters
✨ Common financial mistakes coaches are making
✨ How to structure your money and pay yourself properly
✨ Hiring, contractors, and what actually makes sense financially
✨ The mindset shift you need around money in business
This one is practical, honest, and something every coach needs to hear if they want to build a business that actually lasts.
Listen to Part 1 first if you haven’t already, then dive into this one 🎧
Looking to build a business that looks as good as it runs?
Visit our website
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Where to find Jordan?
Jordan's Instagram
Welcome back to another episode of the podcast.
This week we sit down with Jordan Birch, accountant for online coaches and PTs, and founder of FitBooks.
From leaving corporate and starting her own business, to working closely with coaches across the industry, Jordan breaks down the financial side of coaching in a way that actually makes sense.
This is a conversation about tax, GST, profit, and the mistakes most coaches are making without even realising it.
🎧 Inside this episode:
✨ How much you should actually be putting aside for tax
✨ The difference between income, profit and deductions
✨ GST explained in a way that finally makes sense
✨ Why ignoring your finances will catch up with you
✨ When to stay a sole trader vs move to a company
✨ The biggest money mistakes coaches make early on
If you’ve ever felt confused, overwhelmed, or avoided looking at your numbers altogether, this episode will give you clarity and direction.
Listen now 🎧
Looking to build a business that looks as good as it runs?
Visit our website
Follow us on our socials
Forward Moves Instagram
Ash's Instagram
Where to find Jordan?
Jordan's Instagram
Welcome back to another episode of the podcast.Join us for a laid back catch up with Ash and Keira. A proper life update episode where we chat about what’s been going on behind the scenes, what we’re loving right now, and everything that needs to go straight in the bin.From gym changes and routines, to relationships, business, and the random things currently taking over our lives, this one is real, unfiltered, and a bit chaotic in the best way.
🎧 Inside this episode:
✨ What we’re currently loving (and slightly obsessed with)
✨ What’s going straight in the bin this month
✨ Life updates, routines, and what’s been happening lately
✨ Navigating change, habits, and slowing things down
✨ The little things that are making a big difference right now
Listen now 🎧
Welcome back to another episode of the podcast.
This week, we sit down with Harry Drew, coach, mentor, and passionate advocate for mental health. From chasing AFL dreams to facing the identity crisis that came with an injury, Harry opens up about the highs and lows of his journey. From battling mental health struggles to being diagnosed with ADHD later in life, Harry shares the personal battles that have shaped him into the coach he is today.
This is a conversation about resilience, personal growth, and how sports and mental health intersect in ways we often don’t talk about.
🎧 Inside this episode:
✨ How an AFL injury led to a life-changing identity shift
✨ Struggling with mental health and the role fitness played in recovery
✨ The power of self-awareness and ADHD diagnosis
✨ Breaking through personal limitations and embracing vulnerability
✨ Why business owners need to stop neglecting their mental health
✨ Harry’s plan to raise awareness through a marathon walk for mental health
This one is raw, inspiring, and deeply personal. If you’ve ever faced challenges in reconciling who you thought you were with who you’ve become, this episode will resonate with you.
Listen now 🎧
Disclaimer:This episode discusses sensitive topics, including mental health struggles and suicidal thoughts. If you or someone you know is struggling, it’s important to reach out for support. In Australia, Lifeline is available 24/7 for confidential support at 13 11 14 or visit lifeline.org.au. You’re not alone, and help is available.
Join our community and get early access to everything we’re building, events, masterclasses, and challenges.
Forward Moves Community Group
Looking to build a business that looks as good as it runs?
Visit our website
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Ash's Instagram
Keira's Instagram
Where to find Harry?
Harry's Instagram
Enquire with Harry
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