Welcome back to another episode of the Forward Moves podcast.

This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a business owner. Then, they shift gears into Black Friday: the truth about e-commerce vs service-based sales, why discounting your coaching can damage your authority, and smarter ways to create momentum heading into the new year.

🎧 Inside this episode:

✨ Why accountability is one of the most underrated leadership traits

✨ The difference between how e-commerce and service-based businesses use Black Friday

✨ How discounting damages your brand perception

✨ Smarter ways to build momentum before January

✨ Why quality clients don’t come from sales

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder to stop cutting corners and start focusing on what actually matters.

🎧 Inside this episode:

✨ The reality of running a business that aligns with your values

✨ Why “lazy coaching” is holding the industry back

✨ The truth about qualifications and credibility in fitness

✨ How to stop comparing your business to others

✨ The importance of staying true to your ethos as you grow

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder to stop cutting corners and start focusing on what actually matters.

🎧 Inside this episode:

✨ The reality of running a business that aligns with your values

✨ Why “lazy coaching” is holding the industry back

✨ The truth about qualifications and credibility in fitness

✨ How to stop comparing your business to others

✨ The importance of staying true to your ethos as you grow

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

This week, Ash and Keira dive into the real reason your business isn’t growing online: your content. They break down what’s changed in the way people buy, why your videos might be falling flat, and how to create content that actually gets attention and converts followers into clients.

🎧 Inside this episode:

✨ Why your content is getting lost in the scroll

✨ How to make people stop and actually listen

✨ The difference between content that’s “savable” and content that sells

✨ Why speaking to the camera matters more than ever

✨ The content strategies that are working right now

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

This week marks a huge milestone, our very first episode filmed inside our brand new FM Studio. Ash shares the journey of setting up the space, what really goes into starting a podcast, and how to do it without spending $10,000 on gear. From budgeting and branding to co-host dynamics and audience engagement, this episode dives into the real behind-the-scenes of building a podcast that lasts.

🎧 Inside this episode:

✨ What to consider before launching your own podcast

✨ The budget-friendly gear that actually works

✨ Why one good episode can create a month of content

✨ How to make your podcast engaging and authentic

✨ The long-term mindset behind podcast growth

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

In Part 2 of 30 Lessons Before 30, Ash dives into the next round of lessons, the personal and professional growth moments that come with building a business and stepping into a new decade. From balancing work and life to letting go of perfection, this episode explores the importance of self-belief, collaboration, and taking radical responsibility when things don’t go to plan.

🎧 Inside this episode:

✨ Why perfection in business doesn’t exist

✨ The power of collaboration and mentorship

✨ How to handle financial struggles and customer challenges

✨ Why balance matters more than burnout

✨ How patience and perspective create long-term success

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of the podcast.

In this special two-part series, Ash shares the first 15 lessons she’s learned before turning 30 - the raw, unfiltered truths about business, growth, and what it really takes to build something that lasts. From the illusion of “freedom” in business to the power of tough investments, this episode dives into the sacrifices, mindset shifts, and hard-earned lessons that shaped Forward Moves over the last four years.

🎧 Inside this episode:

✨ Why scary investments are often the right ones

✨ The truth about revenue vs. profit

✨ What business “freedom” actually looks like

✨ How social media warps our idea of success

✨ Why failure, sacrifice, and letting go are essential for growth

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Welcome back to another episode of the Forward Moves Podcast.

This week we sit down with Cade Robertson to unpack how he went from broke coach to booked out, built Zone into an invite only gym backed by major sponsors, and created systems that never miss a lead. Cade shares the raw lessons from failed ventures, the mindset that got him through, and the strategies that are actually working right now in coaching and content.

🎧 Inside this episode:

✨ How Cade built Zone into the most in-demand creator gym on the Gold Coast

✨ Why his coaching business exploded from 8k to 50k+ months in just a few months

✨ The sales scripts that close in under six messages

✨ How automations and AI can improve - not replace - your coaching

✨ The business lessons learned from failed ventures and partnerships

Where to find Cade:

Cade's Instagram

Zone Gym Instagram

Zone website

Looking to build a business that looks as good as it runs?

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Welcome back to another episode of our podcast.This week, we’re diving into the underrated strategies that most coaches are overlooking, the ones that actually move the needle when it comes to growing your business. From signing ambassadors to using stories the right way, to simply asking for business, we’re breaking down why these simple moves are so effective.🎧 Inside this episode:✨ How to use ambassadors without losing money✨ Why Instagram stories are still your biggest opportunity✨ The power of consistency and repetition✨ Why waiting for clients to come to you will keep you stuck

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Welcome back to another episode of our podcast.

This week we get deep and personal about needing to show up even when you don't feel like it.

🎧 Inside this episode:
✨ Bad Body Image and returning from Europe
✨ Masculine vs Feminine Energy in Business
✨Am I working too much or not?
✨ Your lack of showing up is the reason why you are failing