From viral TikToks to coaching transformations, Finlay has built a personal brand that mixes authenticity with impact. As a DFYNE athlete and online coach, she’s turned her passion for fitness into a thriving business.

In this episode, we chat about her journey—growing her social media, landing influencer deals, and stepping into coaching.

Plus, we dive into the mindset shifts that helped her navigate rebranding and business growth as a client of ours 🩵

If you're a coach, creator, or fitness lover looking for social media, branding, and business growth tips, this one’s for you! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠

Finlay's Instagram

Download your customer profile activity sheet HERE 👈

Who is your ideal customer? In Part 2 of our 2025 Business Kickstarter series, Ash and Keira dive into why understanding your audience is crucial for building a thriving fitness business.

This episode unpacks how to profile your customers effectively, and why relatability is key to selling your services.

You’ll discover:
✔️ Why your ideal customer can (and should) evolve as your business grows.
✔️ How psychographics uncover the deeper “why” behind your customers’ decisions.
✔️ The mindset shifts your audience needs to succeed—and how you can help them get there.
✔️ Practical steps to align your offers with your customers’ needs and values.

Tune in to connect with your audience on a whole new level and set the stage for business growth in 2025! 🎧

Want more clients and revenue in your fitness business this year? 🎙️ If you answered yes, this is the mini-series for you!

In Part 1 of our Kickstarter series, Ash and Keira share how to streamline your fitness business with smarter systems. From automations and CRMs to cost-cutting strategies, learn the tried and tested tactics to set you up for growth.

What You'll Gain ✨- Save time with automation and focus on clients instead.- Manage leads better with the right CRM. - Boost professionalism with a strong domain and email strategy.- Cut costs without losing efficiency

Streamline your operations, attract more clients, and make 2025 your most profitable year yet!

Looking for hands-on support and expert guidance from Ash and Keira to streamline your business systems? Check out our Accelerator launching on January 27th!

👉 Check our the 6 Week Systems & Revenue Accelerator

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, Ash and Keira chat with Brett Carrington, the passionate sports nutritionist and coach behind Redefined Nutrition + Coaching.

Brett opens up about his journey from in-person coaching to creating a successful online business, sharing the lessons he's learned along the way ✨

Tune in for some valuable insights on the future of the fitness industry, plus how embracing change can fuel growth in your own coaching business 💪

Looking to make your move?

⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠

Brett's Instagram

Ready to peek into the future of fitness? In our first episode of season 2 (yay), Ash and Keira dive into what’s coming in 2025 for coaches, gyms, and the fitness industry at large.

From the rise of AI and wearable tech to the popularity of independent gyms and martial arts, we’re unpacking the trends shaping how we train, coach, and connect.

We’re talking:
✨ Why fortnightly check-ins might just replace weekly ones.
✨ How spending habits are shifting from services to products.
✨ The growing demand for personalized coaching and goal-driven programs.
✨ How to embrace community building and collaboration (because teamwork makes the dream work).
✨ And the big one—how AI and wearables are leveling up the game for everyone.

Whether you’re a fitness coach, gym owner, or industry enthusiast, this episode will keep you in the know and ahead of the curve!

Looking to make your move?

⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠

In this mini-episode, we’re giving you an exclusive sneak peek into our exciting new project launching on January 27th—the 6 Week System Accelerator!

If you’ve been craving a program that breaks down the technical and operational side of your fitness business growth, this is the perfect fit for you.

Pre-registration is now open! You can pre-register now for 10% off the Accelerator 🚀

Spots are limited, so don’t miss your chance to be part of this transformative accelerator. Secure your spot today, and get ready to scale your systems for success!

See you there 🙌

It's all happening! In this milestone episode, Ash and Keira reflect on the incredible journey of Forward Moves over the past year, sharing insights on how the podcast has impacted the business.

They chat about our recent Upgrade campaign bringing exciting improvements to the membership, new team members, and upcoming plans.

Tune in for a recap and a glimpse into what's coming in the new year!

Looking to make your move?

⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠

In today's episode, Ash and Keira chat with IFBB Bikini Pro and Posing Coach, Lisa Reid, about the ins and outs of running a successful posing business.

Lisa shares her journey from athlete to business owner, tackling challenges like imposter syndrome, client management, and balancing work with personal life.

Hear her insights on building a loyal clientele, launching a posing business, and the power of networking in the fitness industry.

Looking to make your move?

⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠Visit our website⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠

Lisa's Instagram

In this personal episode, Ash opens up about the impact of her long-term health condition and how it has shaped her approach to health, fitness, and business.

From multiple surgeries to ongoing personal and professional challenges, Ash discusses the power of resilience, self-care, and open communication with clients.

Her story highlights the importance of not letting chronic conditions define your life while navigating entrepreneurship with empathy and strength.

Looking to make your move?

⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠Visit our website⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠

We are back with the inside scoop on all the latest updates from our top training apps including Everfit, and HubFit!

If you’re ready to make your systems smoother and your clients happier, don’t miss this roundup of app innovations that are changing the fitness business.

Looking to make your move?

⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Visit our website⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠