This week on the Forward Moves Podcast, we’re joined by Ash Lane (the founder of Train With Ash) - a passionate nutritionist, fat loss coach, and entrepreneur who’s transformed her life and business through hard work, strategy and heart.

In this episode, Ash shares:

🌟 How she scaled from 1:1 coaching to launching a full-fledged app

🌟 The mindset shift that made all the difference

🌟 The secret to creating a client experience that truly stands out

🌟 How to balance growing your business while staying true to your own health

Whether you're a coach looking to grow or just need some inspiration, this episode is packed with real, actionable insights.

Don’t miss it, tune in now! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Ash Lane's Instagram

As you know, coaching isn’t just about training clients - it’s about running an efficient business as well.

In this episode, we’re joined by Steph, our new business consultant, to chat about the behind-the-scenes of growing (and actually scaling) her successful coaching business.

We cover:

🔹 Why new coaches struggle without mentorship

🔹 The difference between growth and scaling (and why it matters)

🔹 Managing clients, setting boundaries, and avoiding burnout

🔹 Contractors vs. employees - what’s the right move?

🔹 The do’s and don’ts of nutrition coaching qualifications

🔹 Social media shifts, personal branding, and standing out online

If you’re a coach trying to build something sustainable, this one’s for you! ✨

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠Steph's Instagram⁠

Coaching isn’t just about training clients - it’s about running a business effectively 💪

In this episode, we’re joined by Steph Baker, our new business consultant and long-term coach, to chat about the behind-the-scenes of growing (and actually scaling) a successful coaching business.

We cover:
🩵 Why new coaches struggle without mentorship

🩵 The difference between growth and scaling (and why it matters)

🩵 Managing clients, setting boundaries, and avoiding burnout

🩵 Contractors vs. employees—what’s the right move?

🩵 The do’s and don’ts of nutrition coaching qualifications

🩵 Social media shifts, personal branding, and standing out online

If you’re a coach trying to build something sustainable, this one’s for you!

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠Steph's Instagram⁠

In this episode, we are joined by our amazing Business Moves Consultant Steph Baker who is a seasoned online and nutrition coach from Within Reach.

We've reached the final part of our Business Kickstarter series, and we’re exposing the biggest mistakes coaches make when structuring their offers and pricing their services.

If you're undercharging, overcomplicating, or struggling to convert leads, this one’s for you.

🚨 Why most coaching offers confuse clients (and how to fix yours).

🚨 The pricing trap that’s keeping you stuck, and underpaid.

🚨 How to structure check-ins & support without burning out.

🚨 The secret to transitioning from in-person to online coaching seamlessly.

If you’re ready to refine your offers, charge what you're worth, and build a business that actually works, hit play now! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠Steph's Instagram

In this episode, we sit down with Coach Josh Sternberg—an experienced exercise scientist, sports nutritionist, and dedicated coach of seven years—who is the driving force behind Your Everyday Strength 💪

Josh shares the game-changing coaching strategies that helped him scale, the power of emotional intelligence in building lasting client relationships, and how his journey with ADHD and sobriety has shaped his approach to business and life.

From automation tools that save time to the mindset shifts that make a difference, this episode is packed with insights for coaches and business owners who want to work smarter, connect deeper, and grow their impact 🙏

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh's Instagram

In this episode, we’re cutting through the noise and getting real about marketing strategies that actually move the needle for fitness coaches and small businesses.

From the power of CRM and data-driven decision-making to crafting content that connects, we break down what works - and what’s just hype. We’re talking:

✨ Why lead generation should be your #1 priority.
✨ How to stop obsessing over vanity metrics and focus on real engagement.
✨ The role of email, social, and storytelling in digital marketing.
✨ Why showing up online and collaborating is key to brand growth.

If you’re ready to level up your marketing game, this one’s for you! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠Maddi's Instagram

Big moves are happening here at FM! 🩵

In this episode, Ash and Keira sit down with team member Maddi to chat all things business - office revamps, exciting new offers, app updates, and how we're leveling up marketing strategies in 2025.

From team dynamics to lead qualification and the evolving fitness tech space, we’re pulling back the curtain on what’s next for our business and the industry.

We’re covering:
🔥 Why smart marketing spend = better leads
📱 Fitness apps & how they’re changing the game
💰 The real cost of ads (and why they’re worth it)
🎉 Team updates, fun moments & what’s next

Looking to make your move?

⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠

Follow us on our socials

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠

Maddi's Instagram

From viral TikToks to coaching transformations, Finlay has built a personal brand that mixes authenticity with impact. As a DFYNE athlete and online coach, she’s turned her passion for fitness into a thriving business.

In this episode, we chat about her journey—growing her social media, landing influencer deals, and stepping into coaching.

Plus, we dive into the mindset shifts that helped her navigate rebranding and business growth as a client of ours 🩵

If you're a coach, creator, or fitness lover looking for social media, branding, and business growth tips, this one’s for you! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠

Finlay's Instagram

Download your customer profile activity sheet HERE 👈

Who is your ideal customer? In Part 2 of our 2025 Business Kickstarter series, Ash and Keira dive into why understanding your audience is crucial for building a thriving fitness business.

This episode unpacks how to profile your customers effectively, and why relatability is key to selling your services.

You’ll discover:
✔️ Why your ideal customer can (and should) evolve as your business grows.
✔️ How psychographics uncover the deeper “why” behind your customers’ decisions.
✔️ The mindset shifts your audience needs to succeed—and how you can help them get there.
✔️ Practical steps to align your offers with your customers’ needs and values.

Tune in to connect with your audience on a whole new level and set the stage for business growth in 2025! 🎧

Want more clients and revenue in your fitness business this year? 🎙️ If you answered yes, this is the mini-series for you!

In Part 1 of our Kickstarter series, Ash and Keira share how to streamline your fitness business with smarter systems. From automations and CRMs to cost-cutting strategies, learn the tried and tested tactics to set you up for growth.

What You'll Gain ✨- Save time with automation and focus on clients instead.- Manage leads better with the right CRM. - Boost professionalism with a strong domain and email strategy.- Cut costs without losing efficiency

Streamline your operations, attract more clients, and make 2025 your most profitable year yet!

Looking for hands-on support and expert guidance from Ash and Keira to streamline your business systems? Check out our Accelerator launching on January 27th!

👉 Check our the 6 Week Systems & Revenue Accelerator

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠