The Forward Moves Podcast

In this episode, we sit down with Jess Richards—BFT Chermside co-owner and thriving online coach—to talk about her journey in the fitness industry 🙌

We dive into the realities of gym ownership, the challenges of hiring staff, and why community is key to long-term success.

Jess also shares her pivotal near-death experience, the impact of social media on body image, and the mindset shifts that come with stepping away from competing.

Plus, they explore the role of nutrition, self-care, and evolving fitness trends that every coach should know. Listen in now! ✨

Jess's Instagram

https://www.instagram.com/jessrichardsfitness

This week on the Forward Moves Podcast, we’re joined by Ash Lane (the founder of Train With Ash) - a passionate nutritionist, fat loss coach, and entrepreneur who’s transformed her life and business through hard work, strategy and heart.

In this episode, Ash shares:

🌟 How she scaled from 1:1 coaching to launching a full-fledged app

🌟 The mindset shift that made all the difference

🌟 The secret to creating a client experience that truly stands out

🌟 How to balance growing your business while staying true to your own health

Whether you're a coach looking to grow or just need some inspiration, this episode is packed with real, actionable insights.

Don’t miss it, tune in now! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ash Lane's Instagram

As you know, coaching isn’t just about training clients - it’s about running an efficient business as well.

In this episode, we’re joined by Steph, our new business consultant, to chat about the behind-the-scenes of growing (and actually scaling) her successful coaching business.

We cover:

🔹 Why new coaches struggle without mentorship

🔹 The difference between growth and scaling (and why it matters)

🔹 Managing clients, setting boundaries, and avoiding burnout

🔹 Contractors vs. employees - what’s the right move?

🔹 The do’s and don’ts of nutrition coaching qualifications

🔹 Social media shifts, personal branding, and standing out online

If you’re a coach trying to build something sustainable, this one’s for you! ✨

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠Steph's Instagram⁠

Coaching isn’t just about training clients - it’s about running a business effectively 💪

In this episode, we’re joined by Steph Baker, our new business consultant and long-term coach, to chat about the behind-the-scenes of growing (and actually scaling) a successful coaching business.

We cover:
🩵 Why new coaches struggle without mentorship

🩵 The difference between growth and scaling (and why it matters)

🩵 Managing clients, setting boundaries, and avoiding burnout

🩵 Contractors vs. employees—what’s the right move?

🩵 The do’s and don’ts of nutrition coaching qualifications

🩵 Social media shifts, personal branding, and standing out online

If you’re a coach trying to build something sustainable, this one’s for you!

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠Steph's Instagram⁠

In this episode, we are joined by our amazing Business Moves Consultant Steph Baker who is a seasoned online and nutrition coach from Within Reach.

We've reached the final part of our Business Kickstarter series, and we’re exposing the biggest mistakes coaches make when structuring their offers and pricing their services.

If you're undercharging, overcomplicating, or struggling to convert leads, this one’s for you.

🚨 Why most coaching offers confuse clients (and how to fix yours).

🚨 The pricing trap that’s keeping you stuck, and underpaid.

🚨 How to structure check-ins & support without burning out.

🚨 The secret to transitioning from in-person to online coaching seamlessly.

If you’re ready to refine your offers, charge what you're worth, and build a business that actually works, hit play now! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠Steph's Instagram

In this episode, we sit down with Coach Josh Sternberg—an experienced exercise scientist, sports nutritionist, and dedicated coach of seven years—who is the driving force behind Your Everyday Strength 💪

Josh shares the game-changing coaching strategies that helped him scale, the power of emotional intelligence in building lasting client relationships, and how his journey with ADHD and sobriety has shaped his approach to business and life.

From automation tools that save time to the mindset shifts that make a difference, this episode is packed with insights for coaches and business owners who want to work smarter, connect deeper, and grow their impact 🙏

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh's Instagram

In this episode, we’re cutting through the noise and getting real about marketing strategies that actually move the needle for fitness coaches and small businesses.

From the power of CRM and data-driven decision-making to crafting content that connects, we break down what works - and what’s just hype. We’re talking:

✨ Why lead generation should be your #1 priority.
✨ How to stop obsessing over vanity metrics and focus on real engagement.
✨ The role of email, social, and storytelling in digital marketing.
✨ Why showing up online and collaborating is key to brand growth.

If you’re ready to level up your marketing game, this one’s for you! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

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⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠Maddi's Instagram

Big moves are happening here at FM! 🩵

In this episode, Ash and Keira sit down with team member Maddi to chat all things business - office revamps, exciting new offers, app updates, and how we're leveling up marketing strategies in 2025.

From team dynamics to lead qualification and the evolving fitness tech space, we’re pulling back the curtain on what’s next for our business and the industry.

We’re covering:
🔥 Why smart marketing spend = better leads
📱 Fitness apps & how they’re changing the game
💰 The real cost of ads (and why they’re worth it)
🎉 Team updates, fun moments & what’s next

Looking to make your move?

⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠

Maddi's Instagram

From viral TikToks to coaching transformations, Finlay has built a personal brand that mixes authenticity with impact. As a DFYNE athlete and online coach, she’s turned her passion for fitness into a thriving business.

In this episode, we chat about her journey—growing her social media, landing influencer deals, and stepping into coaching.

Plus, we dive into the mindset shifts that helped her navigate rebranding and business growth as a client of ours 🩵

If you're a coach, creator, or fitness lover looking for social media, branding, and business growth tips, this one’s for you! 🎧

Looking to make your move?

⁠⁠⁠⁠⁠⁠⁠Book a call with Ash⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠⁠⁠⁠

Follow us on our socials

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ash's Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keira's Instagram⁠⁠⁠⁠⁠⁠⁠⁠

Finlay's Instagram

Download your customer profile activity sheet HERE 👈

Who is your ideal customer? In Part 2 of our 2025 Business Kickstarter series, Ash and Keira dive into why understanding your audience is crucial for building a thriving fitness business.

This episode unpacks how to profile your customers effectively, and why relatability is key to selling your services.

You’ll discover:
✔️ Why your ideal customer can (and should) evolve as your business grows.
✔️ How psychographics uncover the deeper “why” behind your customers’ decisions.
✔️ The mindset shifts your audience needs to succeed—and how you can help them get there.
✔️ Practical steps to align your offers with your customers’ needs and values.

Tune in to connect with your audience on a whole new level and set the stage for business growth in 2025! 🎧