Download your customer profile activity sheet HERE 👈

Who is your ideal customer? In Part 2 of our 2025 Business Kickstarter series, Ash and Keira dive into why understanding your audience is crucial for building a thriving fitness business.

This episode unpacks how to profile your customers effectively, and why relatability is key to selling your services.

You’ll discover:
✔️ Why your ideal customer can (and should) evolve as your business grows.
✔️ How psychographics uncover the deeper “why” behind your customers’ decisions.
✔️ The mindset shifts your audience needs to succeed—and how you can help them get there.
✔️ Practical steps to align your offers with your customers’ needs and values.

Tune in to connect with your audience on a whole new level and set the stage for business growth in 2025! 🎧