The first will have your products as a part of the brand, and the second will focus more on something else that you are an expert in, or passionate about.

The key here to remember is - your products and your business, are likely the least interesting thing about you. You have so many things that are unique about you, so many experiences that you could share and so much knowledge on different topics. 

Start from that place, and build a platform that you're proud of. That is different from every other account/personality out there. That sets you apart and draws people into your world.

But mostly - that you love, and have fun with. xo