In this episode, Will unpacks one of the most important — yet overlooked — pieces of building a high-ticket coaching business: identity.

You’ll learn what separates a regular coach from a Top 20 coach, how your self-image shapes the way you show up in content, sales, and client delivery — and why the way you see yourself is directly tied to attracting premium clients who see your value and stay long-term.

If you’ve ever felt stuck charging less than you’re worth or unsure why your content isn’t converting… this episode will shift that.

Want to become the coach premium clients want to work with?
Apply now at www.top20coaching.com or DM “TOP 20” to @willschillerconsulting on Instagram.