In today's episode Will talks about the feeling you get when you actually achieve your first few business goals as an online coach...

And then what the next steps are to "win" at the specific unique game you are playing in life - which is different for all of you, individually.

Enjoy!

Your business will never outgrow the identity of the person running it.

In this episode, I break down the 6 identity traits that separate coaches stuck at $5k–$15k months from the ones scaling to multi-6 and 7 figures — consistently, predictably, and without burning out.

You’ll learn why strategy is only half the equation…
and why who you become determines everything:

• Radical Ownership
• Ruthless Focus
• Executing at Speed
• Relentless Repetition
• Confidence Through Action
• Extreme Focus on the Client Journey

If you want 2026 to look nothing like the years before it, these are the traits you must build.

This is the identity shift that changes everything.

This is a recording from one of the modules inside of the Lifestyle Wealth Mastermind.

It goes over a birdseye view of the entire client acquisition system and how the engine works.

Take notes on this and apply it to your coaching model.

And if you'd like more information on what it would look like to join the mastermind, send me a DM on instagram with the words "Lifestyle Wealth", and I will send more info your way.

This episode pulls the curtain back on the single most powerful client-getting tool I’ve used for the last six years.

The coaching market has changed.
Content is louder. Trust is lower. Premium buyers want depth, clarity, and certainty before they ever get on a call.

Enter the Value Video — the 7–12 minute client-diagnosis tool that built my 30k–50k months and helped dozens of coaches sign high-ticket clients… sometimes within hours.

In this episode, I break down:

• what a Value Video actually is
• why it works in today’s saturated coaching landscape
• how it builds instant trust with premium buyers
• real examples from coaches who used it to close 12-month clients
• and why, after six years, I’m releasing the full system on Black Friday
(including 10 personal 1:1 reviews from me)

If you want a system that cuts through the noise, positions you as the obvious choice, and turns warm leads into paying clients… this episode is where you start.

To grab one of the 10 Black Friday Value Video spots, DM me “Value Video” on Instagram.

In this episode, we break down why your content dictates the quality of clients you attract — and how to upgrade your messaging to attract committed, high-caliber buyers.

If you’re tired of price-shoppers and “I’ll think about it” leads, this episode shows you how to elevate your voice, your value, and your pipeline.

There’s a moment every coach faces — when you realize it’s not your marketing, clients, or content that’s holding you back… it’s your energy.
This episode will help you see the hidden patterns keeping you stuck and teach you how to build calm, confident, winner energy that attracts success naturally.

In this episode, I’m walking you through The Hybrid Content Masterclass — the same system I use to turn one idea into a full week of high-converting content that attracts premium clients, builds authority, and fills your calendar with qualified calls... and that I teach all my clients.

You’ll learn how to:

🎯 Map your content around 1 Core Topic per week

🧩 Turn that topic into 4 post types using the EPDO Framework:

- Educate: Teach your audience something they didn’t know.

- Personalize: Share your story or client story to build connection.

- Demonstrate: Show proof, systems, or client wins.

- Offer: Drive them to your CTA (Value Video, Quiz, or Gameplan Call).

Repurpose your best content across long-form, social, and paid ads.

Use your analytics to decide which posts to boost for $10–$30/day.

Build a full monthly marketing ecosystem that naturally calls in clients.

This is the same hybrid structure we use inside the TOP 20 Coaching Program and Lifestyle Wealth Mastermind, helping health and fitness coaches create consistent leads, fill their programs, and build authority — without spending all day on content creation.

Watch the full breakdown to see how to:Build one weekly theme that drives all of your marketing.

Turn every post into a system that feeds your business.

Create “omnipresent” marketing that compounds over time.

Want my help building your Hybrid Content System?

Book a free Gameplan Call and I’ll help you outline your 2026 content ecosystem:

👉 https://calendly.com/willschillerconsulting/top-20-coaching-calls

This is a recording from the Lifestyle Wealth Mastermind, Will walks the students through a quiz funnel to be able to book more calls and create more Value Video opportunities.Enjoy!

Today is a recording from a live training Will ran from the Lifestyle Wealth Mastermind.

He talks about the sequential 8 beliefs that your ideal client needs to have in order to make a qualified buying decision with your coaching offer.

This is a masterclass in buying psychology.

Enjoy!

You’ve rewired your worth, shifted your identity, learned the math of freedom, built nervous system capacity, and stepped out of scarcity. Now it’s time to turn belief into action.

In this final episode, I show you how to install the TOP 20 system — the simple, proven path to land your first high-value client and build a coaching business that’s calm, profitable, and designed for your life.

👉 The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting and I’ll send you the private link.