Create From Truth

Most coaches start their business for freedom.

More time.
More flexibility.
More income.
A better life.

But somewhere along the way, many end up building a business they can't step away from.

In this first episode of Lifestyle Wealth, I share the philosophy that's changed the way I think about coaching, business, and success.

We dive into:

• What Lifestyle Wealth actually means

• Why monthly recurring revenue creates real freedom

• The difference between chasing clients and building a sustainable coaching business

• Stories from coaches who have built businesses that support the lives they truly want

• How your coaching business can become the vehicle to your ideal life

If you're tired of feeling like you're constantly chasing the next client and you're ready to build something more stable, more meaningful, and more aligned, this episode is for you.

Applications for the next round of Lifestyle Wealth are now open.

You can apply through the link in my Instagram bio or in the show notes.

Or can apply here:

https://form.typeform.com/to/XUB9foAs

Half the year is already behind us.

So here's the question...

Are you actually building the business [and the life] you set out to create?

In this episode, I share a mid-year gut check for coaches and entrepreneurs. We'll reflect on what's working, what's no longer serving you, and the questions that can completely change the direction of the next six months.

If you've been chasing bigger months but feeling less fulfilled, this conversation is for you.

Because success isn't just about making more money.

It's about building a business that gives you more freedom, more presence, and more of the life you actually want to live.

And at the end, I'll give you a small teaser of something I'm relaunching on July 1st that has the potential to change how you think about growing your business forever.

This is a prescription that I give to any client that is feeling like they have lost some momentum inside of their coaching business.

Give this a listen and come back to it when you feel you need it. Enjoy!

The coaching industry looks completely different than it did 5 or 10 years ago. AI, automation, content systems, funnels, and endless new platforms have changed how we market and sell.

But beneath all the noise, the fundamentals remain exactly the same.

In this episode, Will breaks down why trust, relationships, powerful conversations, and solving real problems still drive client acquisition—and why coaches who master the fundamentals will continue to win regardless of what platform or technology comes next.

If you've been feeling overwhelmed by all the marketing advice online, this episode will bring you back to what actually matters.

You finally hit the goals you once dreamed about…

The money.
The clients.
The freedom.
The success.

So why do so many ambitious coaches still feel unfulfilled?

In this episode, I unpack the psychological trap of constantly postponing fulfillment into the future — and how to build a big life without missing the one you’re already living.

Most online coaches are chasing more leads, more content, more strategies, and more complexity…

When in reality, serious money in online coaching usually comes down to just 2 things:

1. Making offers

2. Keeping clients

In this episode, I break down why most coaches stay stuck financially because they either:

• avoid confidently making offers

• or fail to build a coaching experience clients want to stay in long term

We dive into:

• why coaches are scared to sell

• how to make offers without sounding desperate or “salesy”

• the identity shift required to attract premium clients

• why retention is the true growth lever in online coaching

• the math behind long-term client value

• how to create a coaching experience people never want to leave

• why fulfillment and leadership matter more than marketing hacks

This episode is a powerful reminder that building a profitable coaching business is actually much simpler than most people think.

The coaches who win long term usually master a few things exceptionally well:
making offers, delivering results, and keeping clients for years.

Enjoy the episode.

A lot of coaches are not lacking strategy.

They’re lacking permission.

In this episode, I break down the neuroscience behind self-sabotage, identity, cognitive dissonance, and why your nervous system may actually be resisting the success you say you want.

We get into:

• Why the brain is wired for familiarity, not expansion
• How identity shapes behavior and results
• The neuroscience behind procrastination, hesitation, and playing small
• Why premium clients may be much closer than you think
• How two recent clients completely shifted their identity — and signed premium clients fast
• Why confidence is built through evidence, not motivation

I also share why I believe many coaches are unconsciously holding themselves back from the exact life and business they say they want.

This episode is about becoming the person capable of holding success.

Because at some point…
you have to stop waiting for permission.

And decide.

In this training, I break down the exact 4-step system I use with health coaches and gym owners to sign 10 premium clients in the next 90 days.

This isn’t about posting more content, chasing leads, or relying on inconsistent sales calls.

It’s about building a simple, repeatable system built around:
• A targeted premium client list
• A high-value coaching offer
• A Value Video that pre-sells your service
• And a backend coaching system that drives retention and referrals

I also walk through real client examples — from coaches landing their first 3 premium clients in 30 days, to others scaling to 8–10 clients per month using this exact process.

If you’re already doing $10K+ months and want to grow without adding more volume, hours, or complexity… this will show you what to focus on.

Book in your 1:1 call with me here if you'd like to know more about how this can work for you:

https://calendly.com/willschillerconsulting/strategy-session

Today I talk about how AI has impacted today's coaching environment and how you can continue to grow based on your business goals.

Here is episode 2 inside of my "Build In Public" mini series, going over how I am building my health coaching business, here I an outlining my coaching offers:

Hybrid Offer - $4,500/month (2 sessions per week and online coaching included, nutrition, lifestyle, bloodwork).

Online Offer - $1,500/month

Enjoy!