Create From Truth

Most coaches think more clients = more freedom. But 50 clients at $300/month isn’t freedom — it’s burnout. In this episode, I’ll show you why 20 premium clients at $1k–$2k/month is the real path to $20k+ months and the life you actually want.

You’ll also learn the science of the Reticular Activating System (RAS) — your brain’s filter that shapes what you notice — and how holding a clear vision can literally change the opportunities you attract. I’ll share how I’ve used this to attract Morgan, move to Vancouver Island, build our HQ, and now set my sights on land for Reconnected Health.

👉 Want the exact system to land your first premium client? The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting and I’ll send you the private link.

You don’t attract premium clients with tactics alone — you attract them by identity. In this episode, I share the 5-step formula for holding the premium identity, why leadership attracts (and lack of it repels), how the boiling water lag keeps most coaches stuck, and how the Law of Resonance dictates the clients you attract.

👉 Want the system to land your first premium client? The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9.

DM me “VIP list” on Instagram @willschillerconsulting and I’ll send you the private link.

Most coaches hit an income ceiling — not because of strategy, but because of their financial thermostat.

In this episode, I’ll show you how to reset it so you can step into the identity of a premium coach and unlock the path to $20k+ months with 20 dream clients.

👉 Want the system to land your first high-value client? The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9.

DM me “VIP list” on Instagram @willschillerconsulting and I’ll get you on the list.

This episode is a special recording of a masterclass I recently delivered inside my Lifestyle Wealth Mastermind — all about retention and building 12-month online coaching clients.

Most coaches think retention = “just keep working with me.”
But that’s why their clients stall out, drift, or disappear.

In this episode, I break down the 4 elements of retention that actually keep clients long-term:
1️⃣ Solving a new problem instead of repeating the same one.
2️⃣ Future pacing your clients with a 1–3 year vision.
3️⃣ Planting the renewal seeds early so it never feels like a last-minute pitch.
4️⃣ Timelining the next phase so your coaching feels like leadership, not winging it.

You’ll learn how to turn retention from luck into design—and how to create long-term partnerships where clients stay, grow, and refer.

Today Will shares a reel from an account he saw the other day, see below:

https://www.instagram.com/p/DOEo2ymk6un/

And it goes into finding what your ideal client really cares about, and how to provide a gesture for them that gets their attention... Especially heading into September for a strong end of 2025.

Will shares a snippet of a training he did yesterday in the Lifestyle Wealth Mastermind going over the 3 main hidden levers of online coaching sales that not many people talk about, including:

1. How to position yourself and become 1 of 1

2. 6 trigger questions to establish the gap

3. Develop "Buying Pockets" periodically throughout your year

Take notes, this one is jam packed.

Enjoy!

Sales is the first impression of your product. Long before someone experiences what you deliver, the way you present, position, and communicate in sales sets the tone.

If it feels sloppy, rushed, or unclear, people assume that’s how your product or service will feel too.

But if your sales process is confident, clear, and value-driven, it instantly builds trust and makes your product more desirable.

Think of sales as the doorway—if the entry is welcoming and polished, people are far more likely to step in and explore what’s inside.

Most coaches think content is their business. But here’s the truth: content is just a supplement. It helps create attention, builds trust, and might spark a few conversations — but it’s not what pays your bills.

The main thing is making offers and sending Value Videos (VV’s). That’s where the clients come from. Content only works if it fuels those opportunities.

In this episode, I break down:

• Why relying on content alone will stall your growth.

• How offers + VV’s are the engine, and content is just the oil.

• Simple shifts to make sure your content is supporting sales, not replacing them.

If you’ve been posting nonstop and wondering why clients aren’t coming in, this episode will give you the clarity you need.

In this episode, I break down the three currencies that truly define wealth as a man and father: presence, leadership, and financial provision.

So many men get caught chasing money as the only measure of success, but the truth is that wealth isn’t just financial—it’s your ability to show up fully for the people you love, lead with clarity and strength, and create a stable foundation for your family’s future.

For me, wealth is the ability to be present. And when presence combines with leadership and provision, you create a life where your family doesn’t just survive, they thrive.

Tune in to hear how to recalibrate your priorities, shift your definition of success, and live a life of true wealth as a man, partner, and father.