Dan Fleetwood sits down with Bob Fawson, the founder of Data Quality Co-op, a groundbreaking independent clearinghouse for first-party data quality. Bob shares his journey in the market research industry, the critical role of data quality in research, and his insights into how the industry is evolving in the digital age. This episode is filled with valuable advice for researchers looking to navigate the world of data and ensure the highest standards of quality.

Guest:

Bob Fawson – With 19 years of experience in market research, Bob Fawson is the founder and CEO of Data Quality Co-Op, the industry's pioneering independent clearinghouse for first-party data quality.

Topics and Timestamps:

[00:00] Intro

[00:30] Bob’s journey

[01:37] What is Data Quality Co-op?

[04:56] The role of technology in data quality

[07:15] Data quality challenges

[09:50] AI & data quality

[11:26] Improving market research

[14:45] Advice for new researchers

[16:27] Storytelling in market research

[19:13] Closing remarks

Useful links:

Follow Bob Fawson on LinkedIn: https://www.linkedin.com/in/bob-fawson-2590168/

Follow Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood/

Learn more about QuestionPro: https://www.questionpro.com