Ops Cast

EP 2 - What should be included as "Marketing Technology"


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We discussed an article (linked below) that talks about what should and should not be considered "MarTech".  The inspiration for the article is from research published by CabinetM and we welcomed Sheryl Schultz, COO to the show to discuss the article and the report.

Article Here - When Martech Isn't Martech

Recorded live February 3, 2021.

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