In this episode Drs. Kutz and Konin discuss the importance of leveraging your stakeholders. Everyone is a potential stakeholder. Gone are the days of working to only improve shareholder value. Today's leaders MUST leverage their stakeholder's values to create a value proposition. The best way to do that is to perfect your elevator pitch! An elevator pitch is NOT a canned speech for short-term time killing - an elevator pitch is fluid, discerning, and intentionally crafted for each unique encounter!   

Drs. Kutz and Konin are Clinical Professors in the Doctor of Athletic Training Program at Florida International University in Miami. Reach out to them through social media at @DrMattKutz and @DrKonin