In this episode, Brian sits down with Joyce Peralta, Manager of Digital Communications at McGill University in Montreal, to explore the evolving role of AI in higher education. Joyce shares why AI integration is less about technology and more about transformation: one that requires emotional readiness, ethical reflection, and a willingness to experiment. We dive into the challenges of data quality, the importance of governance, and how institutions can foster a culture of learning over perfection in this new AI-enabled era.

Join us as we discuss:

• [8:00] How to combine human and AI analysis for deeper insight
• [13:54] Organizational challenges — silos, coordination, and emotional comfort
• [20:50] How to let AI handle the average so humans can focus on the exceptional

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player.

Episode prompt: 
You are an expert in [language] localization for higher education marketing. I'm going to be asking you to translate content from English to [language].

Translate the following [type of copy - landing page copy, social media copy, etc.] for [target audience - prospective students, current faculty, knowledge seekers, etc.] in [target location - country, region, etc.]:

- Use [define the tone - warm, professional, etc.] tone.

- Adapt phrases and idioms to fit [culture or location].

- Ensure culturally appropriate references.

- Optimize for keywords related to [strategic keywords in quotes - "study abroad," "American universities," etc.].

- Output in [target format - text for social post, HTML format for web integration, etc.].

Here is the content:

"""

[copy/paste content here or attach to prompt]

"""

Guest Name: Joyce Peralta, Manager of Digital Communications, McGill University

Guest Social: https://www.linkedin.com/in/joyceperalta/

Guest Bio: Joyce Peralta has been building websites and digital communities for over 20 years. Her experience includes strategic positions on communications and marketing, and information technology teams at the University of Victoria, Western University, and Kings University College.

Joyce is currently the Manager of Digital Communications at McGill University, in Montreal, Canada. In this role, she initiates and leads strategic projects aimed at affecting institution-wide change in areas related to digital governance, awareness of strategic goals, adherence to related best practices, and community growth.

Joyce is an award-winning speaker who has presented at DrupalCon, ContentEd, Digital Collegium (formerly HighEdWeb), SEMM Forum, Utterly Content, and #PSEWeb. She's also held leadership positions in various professional associations including, Digital Collegium, #PSEWeb, and the Canadian Council for the Advancement of Education (CCAE).

- - - -

Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

About The Enrollify Podcast Network:
AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register