As an entrepreneur, marketing is important for a number of reasons. Elzie’s guest, Kathleen Celmins, explains that first, it allows you to share your products and services with the right people in a strategic way. By targeting your marketing efforts, you can reach your ideal customers and clients more effectively. Additionally, marketing helps you to build a strong personal brand. Find out how an effective marketing strategy can help you to maximize your profits and grow your business.

Highlights:

02:36  The truth is, without marketing you don't have a business or an easy way to get leads.

04:32 Credentials are important but you have to remember as an entrepreneur that having a specific way to solve a specific problem is more crucial in business than your credentials.

08:51 As an entrepreneur, you have to know that every business deals with people. That's why marketing is so important.

09:19 Personal branding helps you regardless of what it is that you serve or sell or develop.

12:59 When you're adding a new service or you're launching a new product or you're trying out a different platform, you need to give it 90 days. 

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