When it comes to starting your own business, you want to make sure that you're doing something that you're truly passionate about. This is the key to success! You have to consider what your strengths are and what you're passionate about. Cathy Nesbitt joins Elzie to discuss how you find your passion. And once you've found it, how do you turn it into a successful business? Discover how to reach your full potential and become a great entrepreneur.

Highlights:

02:39 I have a good work ethic and I think that’s an important characteristic as an entrepreneur.  You need to be motivated.  

03:38 When you’re on a purpose and you’re living your dream, magic happens. Really I don’t think, for me, there’s no separation between work and my life.  

06:36 Keep a list of things. As an entrepreneur, there's always tasks that you don't want to do so eventually you'll be able to farm those out.

07:01 You don’t have to have some big thing in mind, it really just needs to start with you. Think about what it is that fires you up.  

09:09 I chose media as my marketing strategy. When you choose media, people write about you, rather than paying for advertising.

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Connect with Cathy Nesbitt

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