If you're an entrepreneur, content is king. But what does it mean to create content that is truly effective? In this episode Deirdre shares her top strategies for leveling up your content creation. She explains the importance of creating content that is relevant to your target audience, and offers tips for making your content more engaging and shareable.

She also shares her thoughts on the role of social media in content marketing, and reveals her own personal content creation process. Whether you're just getting started with content marketing, or you're looking for ways to take your content to the next level, this episode is a must-listen.

Episode Highlights:

06:05 - It was really really hard because if we had a choice to shut it down we probably would have but we`d signed up to a 3 years lease agreement so we have to make it work.

10:37 - Through my process of struggling with content creating in social media and knowing that the best way to create an engagement and connection is through storytelling.

12:41 - Content hacking actually helps us really shortcut this process.

15:44 - Those kinds of decisions as I said at the beginning, they cost a lot of money. From those decisions we lost over a million dollars.

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