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During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. 

Some key elements to look for to give your organization a better chance of success:

• Culture of collaboration and comfortable with "fail fast"
• Alignment on definitions
• Clarity on what questions you are trying to answer

Thanks to Jeff Kew for his insights.

Recorded live August 11, 2021.

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