Want to know about trends in the US beverage alcohol market? And not just drinks trends, but how they dovetail with broader social trends? Then Bryan Roth, analyst extraordinaire, is your man.

In this episode he talks about confusion, convenience and the “invisible barrier of choice” and explains why the market is in a tailspin right now.

And did you know that carbonation is a trend? That’s right — there are people who know what they like when it comes to the tingle on the tongue, and seek exactly that sensation, and not a bubble more.

The episode also touches on the rise of flavored Canadian whiskey, the continued growth of RTDs, the shift to day drinking, and the impact of multi-generational living. Finally, we turn to the topic of cannabis.

To get more great insights from Bryan, go to https://www.sightlines.news/sign-up and type INSIDER on the signup page, for a free month of Sightlines.