When it comes to niche businesses, b2b founders often have the widest array of options. There are niche businesses in every industry, from transportation to healthcare to manufacturing. The key is to find a niche that is underserved by the existing market. Once you have identified a niche, you can then focus on tailoring your products and services to meet the specific needs of that niche.

Episode Highlight:

04:41- In order to win the race and to get where I want to get through this path of entrepreneurship, the more lanes I open up the faster I'm going to get there, but oftentimes it's just not true. It's just not true I mean, now like I said, different people have differences of opinions on this, but from my own experience the more lanes that I had open the less energy I had available to put into one long enough to really see if it's successful enough.

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