When it comes to b2b business success, there are a lot of things that go into it. Dallas Gordon joins Elzie to share some of her insights on the most important things. In this episode, they talk about how to find your niche as a founder, how to use your fear to create success, and how not to take your business personally by separating your business life from your personal life. Listen in to learn some tips on how to increase your chances of achieving success in the b2b arena! 

Highlights: 

05:25 In order to win the race and to get where I want to get through this path of entrepreneurship, the more lanes I open up the faster I'm going to get there, but oftentimes it's just not true. It's just not true I mean, now like I said, different people have differences of opinions on this, but from my own experience the more lanes that I had open the less energy I had available to put into one long enough to really see if it's successful enough.

12:58 We all know deep down inside what our thing is but sometimes we spend a lifetime remembering what it is because I think that what it is that we love is something we've been doing from childhood a lot of times, a version of it. So like with me I've always been the biggest giver, the biggest giver ever like why do I love to give gifts? I love to give gifts number one because I love people's response to gifts. I feel like their happiness on the other end has just made my whole life.

24:22 Instead of them realizing that this is not a launch, this is just a test, this is an opportunity for me to learn and do better next time. This is not me, they walk away feeling like it's me that they don't want and so they just keep trying to fix themselves and repair themselves over and over again thinking people don't want them, but I feel like on the product side, it's more direct because if I decide I'm going to sell computers or something, and you don't like the brand of computers that I sell, so you don't buy from me. That's your business. I'm not taking it personally at all. I'm like, oh, they just didn't want the computer. It's not me they didn't want. 

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