I wanted to talk to you today about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands.

Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start out because no one knows you, you may be new in a market or have some new way of doing things or competing in a very established industry.

I am going to cover with you today;

• Why you should use business relationships and key influencers to help build your brand and
• How this can form part of your overall strategy

HERE is the cheat sheet I mention in this episode. (also here: https://mailchi.mp/henbe.co.uk/iwktvyr6cb)

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PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot?