How can you bring AI into your work without overwhelming your team — or yourself? In this episode, Isaac Williams, Director of Multimedia and Digital Strategy at Daemen University, shares how Daemen is using AI to bridge resource gaps, streamline data analysis, and build campus-wide momentum from the admissions office to leadership. Isaac walks us through his practical approach to integrating AI tools: starting small, identifying pain points, and building internal champions to drive adoption. His insight teaches us that AI won’t replace you — it’ll make you better.

Join us as we discuss:

• [4:45] How to prep data and protect privacy with AI tools
• [14:20] Where to begin: a pen, a whiteboard, and one good use case
• [20:17] Building allies and managing up to grow support

Check out these resources we mentioned during the podcast:

• Ariadna Jacob Instagram

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Episode prompt: 

You are a higher education SEO and content strategy expert. Analyze the content structure, discoverability, and strategic alignment of [insert university name]’s website (main domain: [URL]).

Using publicly available data (such as sitemap structure, indexed pages, site hierarchy, and top-ranking content), and attached data [from Google Analytics, Search Console, SEMrush, etc.], generate a comprehensive content audit with these goals:

Part 1: Content Performance Overview

Identify the top-performing content by search traffic, backlinks, and engagement signals (estimated from titles and visible ranking pages).

Highlight the most linked-to and most shared pages across academic, research, student life, and admissions sections.

Note outdated or underperforming pages that likely have high strategic value (e.g., program pages with low visibility).

Part 2: Content Gap Identification

Compare existing content to user search intent around key themes: [enter your priority themes, maybe: undergraduate and graduate program discovery, faculty expertise and research output, career outcomes and ROI, etc.]

Identify content gaps using People Also Ask, related search queries, and competitor comparisons (e.g., other peer institutions).

Part 3: Strategic Priority Mapping

Map current content to these strategic goals:

[specific goals or link to goals on your site]

Identify missing or underrepresented content that could support those goals.

Part 4: Quick Wins and Long-Term Opportunities

Suggest at least five quick wins (e.g., meta updates, content reorganization, high-impact internal links).

List 5–10 long-term opportunities for pillar content, multimedia storytelling, or SEO-driven campaigns that align with institutional priorities and target the following audiences [enter your key audiences].

Recommend tools, data sources, and AI workflows that could automate and scale future audits for internal teams.

Guest Name: Isaac Williams, Director of Multimedia and Digital Strategy, Daemen University

Guest Social: https://www.linkedin.com/in/isaacwilliams/

Guest Bio: Isaac is a self-motivated, results-driven marketing director with over a decade of experience leading integrated marketing campaigns and digital strategies. As the Director of Multimedia and Digital Strategy at Daemen University, he directs a team of communications professionals to develop and execute data-driven marketing initiatives that enhance brand visibility, drive engagement, and improve conversion rates.

With expertise in digital advertising, web analytics, and AI-driven reporting, Isaac oversees strategic campaigns across platforms like Facebook, Google, LinkedIn, Instagram, and TikTok. He leverages AI tools, including ChatGPT, to automate analytics reporting, transforming raw student data into actionable insights that inform advertising spend, optimize recruitment efforts, and measure the impact of marketing strategies on website traffic and event attendance.

Isaac is skilled in cultivating partnerships with external media outlets, negotiating contracts for TV, streaming, radio, and print advertising to maximize brand exposure. He is also responsible for budget allocation, campaign performance tracking, and delivering detailed reports that guide data-driven decision-making.

With a passion for innovation in marketing analytics, Isaac is dedicated to helping higher education institutions harness AI to improve efficiency, enhance outreach, and drive measurable results. His expertise in AI-assisted analytics and digital strategy makes him a valuable resource for professionals looking to leverage emerging technologies in marketing and communications.

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Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

About The Enrollify Podcast Network:
AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

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