B2B startup founders and business owners are always looking for new ways to cultivate a sense of belonging within their organizations. A sense of belonging is essential for building a strong team that is cohesive and productive. However, creating a space of belonging takes intentional effort. It's not enough to simply foster an environment where employees feel comfortable expressing themselves; b2b entrepreneurs must also create opportunities for employees to connect with one another on a deeper level. One way to do this is to create "community committees" that are responsible for planning social events and other activities that promote bonding and connection. By taking the time to foster a sense of belonging within their organizations, b2b startup founders and business owners can create more cohesive and productive teams.

Episode Highlight:

01:37 - As a solopreneur I haven't necessarily had super direct experience I'm just 2 to 3 years into running my business, doing what I'm doing, but I'm seeing more and more organizations that are reaching out to me saying that they're really focused on emphasizing, belonging and diversity and equity and inclusion and they're not just saying it, they're putting task forces together and they're empowering their employees and they’re funding things and then they have goals around for instance, I've had groups come to me and say we have all dudes on our executive team and we know that's not okay and we're taking steps to change that so we formed this coalition and we formed this group, I think there's so much work to be done.

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