Without being led astray by the impracticalities of business textbooks, there is good benefit to being more thoughtful in your approach to winning at business. A business owner is set up to always be one step behind if he's constantly reacting to what the market and his competitors throw at him. This is a formula for failure. Hope is not a strategy. Vibes aren’t strategy. Guessing is not a growth plan. Strategy is a set of decisions built on reality. It's making things happen, instead of waiting for them to. An owner should approach his business with intention and focused execution. That's what a more comprehensive strategy outlook provides. It sets you up better for the win.