In this engaging conversation, Shelly Waldman and Rachel Korinek delve into the intricacies of pitching in the photography industry. They discuss the importance of crafting effective pitch decks, tailoring presentations for clients, and the value of visual storytelling. The duo shares insights from their experiences, emphasizing the role of templates and collaboration in creating standout presentations. They also touch on the significance of feedback and continuous improvement in the pitching process, ultimately encouraging photographers to showcase their unique value to clients.

Rachel Korinek is a Toronto-based professional food photographer and the founder of Two Loves, a studio and online education platform blending her love of food and photography. Originally from Australia, Rachel creates bright, expressive imagery that celebrates real food, emotion, and storytelling. She works remotely with clients worldwide and travels for select projects.

Takeaways

• Pitching is often overlooked but crucial for success.
• Tailoring presentations to client needs enhances engagement.
• Visual storytelling is key in making a strong impression.
• Templates can streamline the pitching process and save time.
• Collaboration can lead to innovative ideas and improvements.
• Feedback from clients is essential for growth and refinement.
• A strong portfolio should reflect the work you want to be hired for.
• Understanding client expectations can lead to better outcomes.
• Continuous improvement is vital in the creative industry.
• Success in pitching can lead to more opportunities and collaborations.

Resources:

EP 10: Pitching Mindset and What to Send

Canva great for building templates (google slides, Adobe Express work too)

About Creative Camp:

Shelly Waldman is a commercial photographer and entrepreneur, and the founder of Creative Camp. She hosts Creative Campfire, featuring honest conversations about business, creativity, and building a sustainable creative career.

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