Welcome back to The Pulse on Human Design with Vickie Dickson! Today’s episode is all about email marketing, specifically addressing a common fear for entrepreneurs—unsubscribes. Vickie shares how you can reframe your thinking around unsubscribes and start seeing them as a positive part of refining your audience.

Key Takeaways:

• Unsubscribes Are a Gift: Rather than taking unsubscribes personally, see them as a way of narrowing your audience. People who aren’t a fit for your offers are making space for those who are.
• Quality Over Quantity: Having fewer but more engaged subscribers will yield better results than a large list of unengaged followers. It costs time and money to send emails, so sending them to those who aren’t interested can really add up.
• Engagement is Key: Focus on those who stay on your list and are engaged with your content. An engaged audience means higher open rates, click-through rates, and ultimately, better ROI on your email marketing efforts.

Fun Stats & Insights:

• The average business wastes 20-30% of their email marketing budget on disengaged subscribers.
• Segmented email campaigns see a 14% higher open rate and 101% higher click-through rate than non-segmented campaigns.
• Email marketing campaigns targeting engaged subscribers have an ROI of 4200%—$42 for every $1 spent!

Actionable Steps:

• Bless and Release People who Unsubscribe: They likely weren’t going to buy from you anyway, so let them go. Focus on nurturing the audience that stays.
• Personalize & Segment: Personalizing your emails and segmenting your list can greatly increase engagement and click-through rates. Consider sending targeted emails to ensure your content is landing with the right people.
• Engage Your Audience: Be consistent with sending emails and offer valuable content that resonates with your audience’s needs. Remember, people expect to be sold to, so don’t shy away from promoting your offers.

Call to Action:

If you're looking for more guidance on email marketing, check out Episode 2 of The Pulse on Human Design, where Vickie dives deep into the fundamentals of email marketing. Listen to Email Marketing for Your Human Design Business here.

https://player.captivate.fm/episode/06424292-c044-4b59-8fc8-d9a029f3ef96/

Also, if you're a Bodygraph Chart member, don’t miss the Email Marathon in the Business Mastery Hub to help you refine your email marketing strategy at any stage of your business.

Here's the link for The Email Marathon (free for our members) https://app.bodygraphchart.com/business-mastery-hub/email-marathon-kick-off-call

You'll need to be logged in to your Bodygraph Chart account to access it OR grab your 21 day free trial today and you'll have access!

Thanks for tuning in! Unsubscribes are part of the business journey—embrace them as a step closer to your ideal audience. Keep refining, keep nurturing, and watch your list become a more engaged and profitable one!