In this episode, Elzie talks to William Deck, who says that the first step for somebody who wants to start their own business is to figure out what the end goal is and what would make everything worthwhile. He also suggests questioning intentions - if it's just about making money, it may not be something worth pursuing.

They discuss that the most important thing for entrepreneurs to understand is joy and they recommend only doing things that bring joy both personally and in business. They also stress the importance of communication with loved ones early on about some of the sacrifices that may need to be made during this process. Tune in to discover the power of developing sustainable connections, both professionally and personally!

Episode Highlights

01:45 - Begin with the end in mind. As you begin to think about and conceive some of these ideas, what are the actual outcome? How can you uniquely add value to the marketplace based on your natural skill set or what brings you joy? There's always a way. But what is the end goal? What is that feeling, that outcome that would make everything that you do worthwhile? Think about that first and get really clear on what that is.

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