Ben & Jess discuss intricacies/logistics of opening a gym, and marketing to who you want to train (and who you don't).

1. Matching different people's energy 14:00

2. When clients increase in confidence 22:35

3. Lessons so far from prepping UStrong 28:02

4. How to work with more people you like 44:11

5. Are you talking to the wrong people? 1:00:20

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