In this episode, Ian Dench of EMF joins the show to discuss the writing and recording of the band’s explosive 1991 hit, “Unbelievable.” From its instantly recognizable hook to its genre-blending sound, the song became a cultural phenomenon and an enduring stadium anthem. Ian offers a look behind the curtain at the song’s construction, including its layered instrumentation, unique pre-chorus, and the clever use of samples—most notably the shout of “Oh!” lifted from Andrew Dice Clay’s stand-up album. He also recounts how a chance encounter with Rick Rubin at a New York restaurant led to Rubin casually granting sample clearance with the words, “Fax my office in the morning.” The conversation explores the emotional and musical influences that shaped the track, the challenges of creating in the analog era, and how personal experiences and playful experimentation helped fuel the song’s unforgettable energy.

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