Market Proof Marketing: Home Builder Marketing Insights

Ep 270: Imposter Syndrome


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Market Proof Marketing · Ep 270: Imposter Syndrome


Kevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career.

Story Time (15:47)

  • Andrew just returned from a cruise and it had him thinking about the internet access, or lack thereof. Was it a conscious decision?
Julie shares an experience with a builder who had to quickly shift gears from focusing on quick move-ins to presales.
  • Kevin questions whether or not everyone hates the process of signing up to gain access to additional content and tools on a website, and what it tells us about consumers today.
  • Kevin’s in Guatemala this week, and previews his new gear he’ll be testing out while there.

    News (43:15)

    • Coke launches ‘Create Real Magic’ AI art contest using GPT-4 and Dall-E 2
  • Adobe Unveils Firefly, a Family of new Creative Generative AI

  • Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

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      A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!
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      Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert

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