Going past the surface level of who you coach - who do your clients WANT to be?

1. Marketing that avoids "guilt"? 29:32

2. Acceptance is easier than change 46:40

3. Why "I coach busy people" doesn't work 1:06:35

4. Being aware of who you portray 1:11:23

5. Who you are vs. Who you want to be 1:18:34

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